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Lummen-This month, the cooperation between JAGA and Digitalum was sealed. Digitalum, an e-commerce solution designer, started to build an innovative B2B e-commerce platform for JAGA (the authority for heating, cooling and ventilation) this summer. This new platform will enable JAGA to process orders faster and more efficiently, and improve collaboration with installers and distributors. JAGA CEO Jan Kriekels said: "We are constantly innovating not only in products but also in working methods." To develop the platform, Digitalum and JAGA chose SAP Commerce Cloud.

JAGA Digital Strategy

JAGA has been designing, producing and distributing solutions for heating, cooling and ventilation for half a century.

Each product is assembled to order and ready to ship. The processing of these orders still requires manual interaction. Orders received via telephone or digital methods are still manually passed to production. With the new platform, it will be automated. Jan Kriekels said: "Our business employees who have more time can devote more energy to maintaining customer relationships." Not only is it an internal advantage, it will also provide professional customers with better guidance and make it easier to place correct orders. Jan Kriekels said, "Innovation or Death" is also the title of his book.

JAGA's goal is to generate half of the annual turnover through the online platform within 12 months and reduce manual order processing by 50%.

DIGITALUM does its best

In order to develop this online platform, JAGA cooperated with Digitalum, which is Lummen's relatively young but fast-growing e-commerce solution expert. CEO Diederik Bots is proud of the cooperation and passionate about the challenge: "JAGA customers can choose a wide range of products and options from no less than 5 billion possible variants. Converting it into an online sales channel, the most important It’s to continue to manage effectively, which is an exciting challenge. This is exactly the type of project we are working on with the Digitalum team."

Digitalum is not designed for this. on the contrary. Based on previous projects by Atlas Copco, Bose, DMLights and Huntsman, fast-growing beginners have recently been recognized for excellence in business expertise recognized by SAP. Therefore, Digitalum can rank among the absolute top in this field.

Serge Craeghs, responsible for commercial policy within Digitalum: "As an e-commerce partner, we will not be technically unique. Similarly, e-commerce implementation must be reasonable and financially feasible. This is why we first prepare a practical business case, and Simulate the benefits in different scenarios. In order to be able to eliminate the most important project risks, the demonstration implementation in the JAGA environment demonstrated the technical feasibility.

Finally, we converted part of the realization cost into a reward model that depends on online sales growth. This is how we truly connect with the success of the JAGA e-commerce platform and our commitment to quality. "

SAP Business Cloud

JAGA has selected the global market leader in e-commerce through SAP Commerce. On the SAP business platform, the annual transaction volume is approximately US$560 billion. "The innovative cloud solution with an annual subscription formula also fully meets the business needs and possibilities of medium-sized organizations. This translates into a strong business case, and it can also recover the investment in a professional B2B business platform through JAGA in a relatively short period of time. "Said Dimitri Bosmans, Cloud Director of SAP Belux.

JAGA's e-commerce platform is planned to be launched this year.



Digitalum is based on SAP Commerce Cloud and Adobe Experience Cloud to design, build and maintain a unique omnichannel experience. As a young organization, Digitalum is known for its high qualifications in its strong growth team. In terms of e-commerce or customer experience, Digitalum hopes to be the trump card that enables customers to go all out.

About JAGA

For more than half a century, JAGA has established itself as a leading solution partner for heating, cooling and ventilation in the world. Respect for nature is one of the core values. Since its establishment in 1962, JAGA has been committed to innovation and creativity. JAGA has broken through traditional thinking and has been amazed by new concepts in technology and aesthetics for decades. It's no accident that JAGA has impressive results in the design awards of various iconic products.


SAP Commerce Cloud enables companies to create an omnichannel B2B customer experience that is comparable to successful solutions in the consumer market. It provides an opportunity to manage a wide ecosystem of suppliers, distributors and partners, and supports multiple business models on one platform. It consists of intuitive self-service functions, AI-driven personalization functions, wizards for supporting complex product configuration and combination, chat robots, etc.